Privacy Policy
Effective date: April 2026 · Last Updated: April 2026
This Privacy Policy describes how ExpertPicks (“we,” “us,” or “our”) collects, uses, and shares information when you visit our website. By using our site you agree to the practices described below.
Information We Collect
We collect only the minimum data necessary to operate the site and understand how readers use our content.
Automatically collected data (Analytics)
We use Google Analytics 4 (GA4) with IP anonymisation enabled. GA4 automatically collects anonymised information about your visit, including pages viewed, time on site, referring URLs, device type, operating system, and approximate geographic region (country/city level only). Your full IP address is never stored.
Information you provide voluntarily
If you contact us by email, we collect the information you include in that communication (e.g. your name and email address). We use this solely to respond to your inquiry and do not add it to any marketing list.
Third-Party Services
We use the following third-party services. Each has its own privacy policy governing the data it collects.
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Google Analytics 4
Used to measure aggregated site traffic and understand content performance. IP addresses are anonymised before any data is stored. We have disabled data sharing with Google advertising products.
Google Privacy Policy → -
Cloudflare
Our site is served through Cloudflare’s CDN and DDoS protection network. Cloudflare processes request metadata (IP address, user agent, URL) at the edge to route traffic and filter malicious requests. Data is subject to Cloudflare’s data processing agreements and privacy policy.
Cloudflare Privacy Policy → -
Affiliate Programs
When you click an affiliate link on our site, the destination retailer or affiliate network may set their own tracking cookies to attribute the referral. These cookies are set by third parties and are governed by their own privacy policies. We participate in programs including Amazon Associates and others listed on our Affiliate Disclosure page.
View our Affiliate Disclosure →
Affiliate Disclosure
ExpertPicks is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com. As an Amazon Associate we earn from qualifying purchases.
In compliance with FTC guidelines, we disclose affiliate relationships on any page containing affiliate links. Affiliate commissions do not influence our editorial judgments or product ratings. See our full Affiliate Disclosure for details.
Data Retention
Google Analytics 4 data is retained for 14 months by default, after which it is automatically deleted from Google’s servers. We do not maintain our own database of visitor records.
Email correspondence you initiate with us is retained only as long as necessary to resolve your inquiry, and no longer than 12 months unless a legal obligation requires longer retention.
Your Rights (GDPR)
If you are located in the European Economic Area (EEA) or the United Kingdom, you have the following rights under the General Data Protection Regulation (GDPR):
- Right of Access: Request a copy of the personal data we hold about you.
- Right to Rectification: Ask us to correct inaccurate or incomplete personal data.
- Right to Erasure: Ask us to delete your personal data where we have no compelling reason to continue processing it.
- Right to Restrict Processing: Ask us to pause processing of your personal data in certain circumstances.
- Right to Data Portability: Receive your personal data in a structured, machine-readable format.
- Right to Object: Object to processing of your personal data for analytics or legitimate interests.
To exercise any of these rights, email us at privacy@domain.com. We will respond within 30 days. You also have the right to lodge a complaint with your local data protection authority.
Contact
For privacy-related questions, data requests, or concerns, contact our privacy team directly:
Email: privacy@domain.com
Changes to This Policy
We may update this Privacy Policy from time to time. When we make material changes, we will update the “Last Updated” date at the top of this page. We encourage you to review this policy periodically.
Continued use of the site after changes are posted constitutes your acceptance of the revised policy. If you object to any change, please discontinue use of the site and contact us at privacy@domain.com.
Last Updated: April 2026